Display container



P. ROBERTS Aug. 1, 1939.

D1 5 PLAY CONTAI NER Filed July 21; 1937 xx NKVx W 0 WNW WAW W INVENTOR. 7%2u/ P056776 ATTORNEYS Patented Aug. 1, 1939 u rrEo STATES PATIENT emu-z msrmy comma Paul Roberts, Sandusky, om, assignor to The Hinde a Dauch Paper Company, Sandusky,

Ohio, a corporation of Ohio Application July 21, 1937, Serial No. 154,858: .3 Claims. (01. 206-44) I This invention relate; to a packagewhich is particularly adapted for the combined purposes of shipping and ofsales display of goods in small retail packages." In certain aspects it is particularly adapted for'the transportation and sales display of oleomargarine and provides special arrangements for the printing of labels in.

such a manner as to be protected during transit and handling and exposed in .the position and m arrangement required by law in connection with retain. packages during display for sales.

The box furtheris so proportioned and shipped as to permit an attractive display bf the con tained packages and to utilize them for the "purpose of holdingthe parts of the carton in'display position.

To the accomplishment of the foregoing and related ends, said invention, then, consists of the means hereinafter fully described and particularly pointed ,out in the claims, the annexed drawing and the following description setting forth in detail certain structure embodying the invention, such disclosed means constituting, however, but one of various structural forms in 5 which the principle of the invention may be used.

In said annexed drawing Fig. 1 is a perspective view of the carton closed and sealedready for storage or shipping; Fig. 2 is a perspective of the carton and contents in display position; Fig. 3'is a perspective" on a smaller scale showing the -carton in an intermediate p'odtionto illustrate the method of setting up fordisplay,

also showing the contents still in shipping position; v a

Fig. 4 is apartial vertical section on the plane 4-4 of Fig. 1; and Fig. 5 is an end view of a modified form of box open for display.

-This box comprises a bottom of conventional construction such as two outer flaps l and 2 overlapping two inner flaps 3 and l, the outer flaps being hinged respectively to front 5 and '45 back 6 and the inner flaps beinghinged respectively to sides I and 8. Thus the box can have the top closed while empty and be packed inverted and sealed by a-tape such as Ill, or in any othersatisfactory manner. The top I! is so a single piece hinged along the back as at IIA and attached to the sides I, 8-by triangular wings l3, l4 and Q3214 which hinge to the top at the lines- [5, I5 and at thebottom to the line I 6, l6 and each of which has a median 66 fold line l|-, I'l' respectively, permitting the tained small packages.

panel to move inward when the lid I2 is lowered,

so that the wings then underlie the'lld in the dotted line positions of Fig. 1, the fold being shown in more detail in Fig. 4.

To give large exposure, the box front is di- 5 videdhorizontally across the middle at line ll into the fixed lower panel 5 and movable upper panel IS. The ends of the panel I! are cut entirely away from the sides I, I respectively. A

flap 20 is horizontally hinged to the panel l9. l0

along the fold line 2|. When the box is closed this panel 20 overlaps the top, overlying the front half of the lid l2 and extending to "about the middle of the top of the box, where it may be secured by an adhesive tape 2!, or in other 15 suitable manner.

The carton ispreferably made from a unitary blank of double face corrugated board as usual in this art and the .side and end 'walls are permanently connected along a vertical edge by an 2 adhesive tape 23 or other customary suitable I means.

Whenthe box is opened, the panel I9 is turned down "-along the line [8, against the front 5,

and the flap 20 is then turned back 180 along the line 2| so that it fits completely under the carton, as shown in Fig. 2, thus uncovering the upper half of the front and also maintaining the inner surface. ISA of the upper panel It in display position. Y

In this manner, the interior surface ISA and -the interior surface IZA can be-printed with such'advertising oridentifying matter as may he wished, or with adhesive tax stamps and the like and this printing. or other material required 35 to be exposed when the contents of the package is on sale can be of such a nature as to comply with the requirements of statutes and regulationswith respect to the selling of oleomargarine from labeled packages." At the same time all the pounds of oleomargarine of standard shape,-

wrapped in waxed paper.- The box is so dimensiored as to be exactly filled by sixty four such a packages arranged in four stacked front layers and four stacked rear layers of eight packages each, as shown. It will be appreciated that these sizes and figures are illustrative of the and subject to modification.

When the box is set up for display, the top layer of the front pile is removed and piled onwise similar to the showing in Fig. 2. Fig. 5

illustrates the left end and the various parts are the same as on the left end of Fig. 2 except that the letter A has been added to the respective reference characters. Thus the carton end is IA,

the lower wing portion A is hinged to 1A along the line IBA, the upper wing portion BA is hinged to HA along the diagonal line "A and is hinged to the back along'the line I3A.

From the foregoing it will be seen that I have invented a carton in which the dimensions of parts andsizes of the openings are proportioned to sizes of retail packages to be contained therein, the goods are attractively arranged for display in conjunction with portions of the carton which are protected when closed and exposed adjacent the merchandise when opened, and of such a nature and arrangement that it is impossible to set up the box on a counter without making the proper exposure both of the merchandise itself and of the printed matter, and furthermore, the merchandise assists in maintaining the display panels in open position.

Other modes of applying the principle of my' invention may be employed instead of the one explained, change being made as regards the,

structure herein disclosed, provided the means stated by any of the following claims or the equivalent of such stated means be employed.

I therefore particularly point out and distinctly claim as my invention:

1. A combined packing and display container comprising in combination side walls and a back all of'which are permanently flat and of equal height, a multi-section front, a top full lap, a top part lap, and side wings each hinged to the upper 66 edge of a respective side wall, said top full lap principle being hinged to the upper edge of the carton back and also having one of said side wings hinged to each end, said side wings being bendable intermediate their said respective hinge connections, said top part lap being hinged to that carton edge which is the upper front when closed, and the upper section of said carton front being hinged parallel to said edge at'half the carton height and severed from the side walls above such median hinge line thereby adapting said upper section to be bent 180 around said median hinge line, and the connection between said part lap and said upper section being adapted for bending 180 to form a right angle in either of two directions with said panel.

2. A combined packing and displaycontainer comprising in combination side walls and a back all of which are permanently flat and of equal height, a multi-section front, two top laps, and side wings each hinged to the upper edge of a respective side wall, one of said top laps-being,

hinged to the upper edge of the carton back and also having oneof said side wings hinged to each end, said side wings being bendable intermediate theirsaid respective hinge connections, one of said top laps being hinged to that carton edge which is the upper front when closed, and the upper section of said carton front being hinged parallel to said edge at half the carton height and severed from the side walls above such median hinge line thereby adapting said upper section to be bent 180 around said median hinge line, and the connection between said upper section and its connected top lap being adapted for bending 180 to form a right angle in either of two directions with said panel.

3. A combined packing and display container comprising in combination side walls and a back all of which are permanently flat and of equal height, and a front of variable height, a plurality of top laps one of whichis hinged to the upper edge of said back respectively, two top collapsible wings each hinged to an edge of the back top lap and to a side 'wall top edge, and adapted to stand substantially in the planes of their respective side walls in display set-up, a hinge line across said container front parallel to top and bottom at mid height and severance lines between said front and sides from top to said hinge line thereby setting off the upper section of said front as a movable panel adapted selectively to close or open the container front and in either position to be vertically disposed.

- PAUL ROBERTS. 

